A/B testing isn’t optional anymore – it’s a must if you’re serious about scaling an ecommerce store.
From testing button copy and layouts to entire landing pages, split testing helps you remove guesswork and make confident decisions that increase conversions and revenue. But not all A/B testing software is built for ecommerce needs. You need tools that are fast, reliable, easy to integrate, and ideally – don’t require a developer.
In this database-style article, we’ve curated 37 of the best A/B testing tools specifically for ecommerce brands. Whether you’re running a Shopify or BigCommerce storefront or need enterprise-level testing support, you’ll find options here for every size and budget.
Let’s get into it.
Shogun makes it easy to test pages, templates and even entire themes in Shopify. No code needed. Just faster results.
Start Testing with Shogun
Shogun A/B Testing is built specifically for Shopify merchants who want to run tests quickly, without code or performance issues. Unlike most testing tools that require development resources or pixel setup, Shogun makes it simple to create and launch high-impact experiments directly from the Shopify admin.
The tool connects natively with Google Analytics 4 and Shopify, allowing you to track meaningful results like conversion rate, revenue per session, and engagement time across variants. You can build A/B or multivariate tests with full control over how traffic is split between variants.
What makes Shogun stand out is its visual testing workflow.
You can duplicate and customize Shopify pages visually, adjust variant design using drag-and-drop or custom code, and schedule or publish tests with one click. It also supports multi-variant testing so you can experiment with several ideas at once.
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If you want to validate design, copy, and layout changes before rolling them out storewide, Shogun gives you fast insights and enterprise-grade control. It’s ideal for marketers and ecommerce teams looking to scale what works, without sacrificing site speed or needing a developer.
Starting Price: Free for up to 50,000 users, paid plans from $219/month
VWO is a powerful testing platform with A/B, multivariate, and split URL testing. It includes built-in heatmaps, session recordings, and survey tools. While not ecommerce-native, it’s popular among CRO teams.
Shopify and BigCommerce users will need developer help to integrate. Some report issues like content flickering.
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Starting Price: Custom (usually $2,000+/month)
Optimizely is an enterprise-grade experimentation platform for high-scale teams. It supports full-stack testing, feature flagging, and complex personalization.
While highly flexible, it’s overkill for many ecommerce teams and requires dev resources to implement.
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(est. $250/month)
Kameleoon is a powerful A/B testing and personalization platform with AI-driven targeting. It supports client-side and server-side testing, predictive segmentation, and strong privacy compliance.
Best for technical teams that want deep control and advanced targeting.
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Starting Price: Custom pricing (typically $1,000+/month)
AB Tasty is a full-featured experimentation and personalization platform used by large ecommerce brands. It offers A/B and multivariate testing, dynamic widgets, product recommendation engines, and audience segmentation.
Its visual editor makes it accessible for marketers, though implementation may still require developer support for advanced use cases.
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Starting Price: Free plan available, paid plans from $19/month (as part of Freshworks suite)
Freshmarketer offers basic A/B testing, heatmaps, funnel analysis, and session replay tools. It’s designed for small to mid-sized businesses and integrates well with the broader Freshworks CRM ecosystem.
It’s not ecommerce-specific, but can work well for Shopify or WooCommerce users with simpler testing needs.
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Starting Price: $99/month
Unbounce is a landing page builder with built-in A/B testing. It’s ideal for testing different versions of landing pages, popups, and sticky bars without touching code.
While not a full CRO platform, it’s perfect for marketers running product launches or paid campaigns. It also integrates with Shopify and other tools via Zapier.
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g Price: $299/month
Instapage is a premium landing page platform with A/B testing, heatmaps, and advanced personalization. It’s built for performance marketers running ad campaigns and wanting fast-loading, high-converting pages.
The platform includes dynamic text replacement, real-time collaboration, and analytics. It’s best suited for teams focused on paid traffic and lead generation.
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Starting Price: $49/month
Crazy Egg is a visual optimization tool that combines A/B testing with heatmaps, scrollmaps, and session recordings. It helps ecommerce teams understand user behavior and test changes without code.
You can edit pages using the visual editor and launch simple split tests quickly. It’s best for small to mid-sized brands that want to pair testing with behavior insights.
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Starting Price: Custom pricing
Split.io is a feature flag and experimentation platform designed for engineering teams. It supports A/B and multivariate testing at the code level, making it ideal for backend tests, feature rollouts, and performance optimization.
It’s not built for marketers, but perfect for developers running experiments within apps or across APIs.
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Starting Price: Free trial available, paid plans from $167/month
Omniconvert is a CRO platform built for ecommerce brands. It offers A/B testing, surveys, personalization, and segmentation features tailored for Shopify, Magento, and WooCommerce users.
It’s a solid choice for teams that want both experimentation and customer research tools in one platform.
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Dynamic Yield is a personalization and testing platform used by large ecommerce brands. It combines A/B testing, dynamic content, and product recommendation tools into one platform.
The tool is highly customizable and supports server-side testing, but it’s best suited for teams with technical resources.
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Starting Price: $74/month
Intelligems is built for Shopify merchants who want to test pricing, shipping thresholds, and product bundles. It includes A/B testing and integrates directly with Shopify, though some features require editing theme code.
It’s best for brands testing pricing strategies, not just page layouts.
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Starting Price: $149/month
Shoplift is a Shopify-native A/B testing tool that lets you test theme sections and content blocks using Shopify’s built-in editor. It’s lightweight, beginner-friendly, and includes a feature called Lift
Assist that generates brand-aligned variants automatically.
Best for merchants who want a simple testing setup without extra code.
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Starting Price: Free for up to 15,000 pageviews/month. Paid plans from $39/month
OptiMonk is a conversion optimization tool with A/B testing, popups, and personalized messages. It’s designed for Shopify users and focuses on improving on-site engagement with minimal setup.
While design and analytics features are limited, it’s great for merchants testing messages, CTAs, and offers.
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Starting Price: £140/month (approx. $180/month)
Zuko specializes in form analytics and A/B testing for checkout and lead forms. It helps ecommerce teams identify drop-off points, test field changes, and improve form completion rates.
It’s ideal if your biggest conversion leaks are happening in forms or checkout flows.
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Starting Price: Custom pricing
LaunchDarkly is a feature management and experimentation platform focused on developers. It uses feature flags to test new features safely and run server-side A/B tests at scale.
Best for engineering teams needing control over feature rollouts across environments.
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Starting Price: Custom pricing (enterprise-level)
Adobe Target is part of the Adobe Experience Cloud and offers advanced A/B testing, personalization, and AI-driven targeting. It’s built for large ecommerce brands that need omnichannel testing and deep integrations with Adobe Analytics.
Implementation is complex, so it’s best for teams with developers and existing Adobe infrastructure.
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Starting Price: Custom pricing
SiteSpect is a server-side A/B testing platform focused on speed and security. It doesn’t rely on JavaScript tags, which eliminates flickering and improves performance. It’s ideal for enterprise ecommerce sites with complex architecture or strict compliance requirements.
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Shogun makes it easy to test pages, templates and even entire themes in Shopify. No code needed. Just faster results.
Start Testing with ShogunStarting Price: Free plan available. Paid plans from $3,600/year
Heap is a product and web analytics platform with built-in A/B testing and behavioral insights. It automatically captures user actions, helping ecommerce teams understand what drives conversions before and after experiments.
Best for teams that want to combine testing with deep journey analysis.
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Starting Price: Custom pricing
Conductrics is a decision engine for advanced A/B testing and personalization. It uses machine learning to optimize outcomes in real time and supports both client- and server-side experiments.
Ideal for data-driven ecommerce teams with technical support.
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Starting Price: Custom pricing (free plan available)
Webtrends Optimize is a full-featured experimentation platform offering A/B testing, personalization, surveys, and behavioral targeting. It supports both client- and server-side testing and works with most ecommerce platforms.
It’s a flexible choice for brands wanting a mix of testing and optimization tools without long contracts.
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Starting Price: Free and open-source. Paid plans from $20/month
GrowthBook is an open-source A/B testing and feature flagging platform. It’s built for developers who want flexibility without vendor lock-in. You can run client- or server-side tests, and it integrates with most data warehouses.
Best for technical teams that want to self-host or customize their experimentation stack.
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Starting Price: €49/month (approx. $53/month)
Convertize is a user-friendly A/B testing tool designed for marketers. It offers smart notifications, dynamic text, and one-click testing setup. The interface is simple, making it great for small ecommerce teams without dev support. It also includes “Autopilot,” which automatically adjusts traffic based on performance.
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Starting Price: Free for up to 250 conversions/month. Paid plans from $99/month
ConvertFlow is a conversion optimization platform built for ecommerce and DTC brands. It lets you A/B test popups, landing pages, product recommendations, and embedded forms, without writing code.
It integrates natively with Shopify and allows targeting based on cart contents, purchase behavior, and referral source. Great for merchants running seasonal offers, product quizzes, or upsell flows.
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Starting Price: $49/month
FigPii is an all-in-one CRO tool that includes A/B testing, heatmaps, session recordings, and on-site polls. It’s designed for small to mid-sized ecommerce businesses that want to optimize without needing multiple tools. Its clean interface and quick setup make it ideal for merchants new to experimentation.
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Starting Price: Custom pricing (enterprise)
Qubit is a personalization and A/B testing platform for large ecommerce brands. It offers product recommendations, segmentation, and dynamic content tools aimed at improving customer experience and revenue per visitor. Best suited for high-traffic stores with a focus on tailored experiences.
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Starting Price: Custom pricing (enterprise)
Combining Adobe Analytics with Adobe Target gives enterprise ecommerce teams a robust experimentation and personalization solution. You can run A/B tests, analyze journeys, and deliver personalized content across all channels. Ideal for brands already using the Adobe Experience Cloud.
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Starting Price: $29/month
Nelio is a native A/B testing plugin for WordPress and WooCommerce. It lets you test pages, headlines, images, and product details directly from your WordPress dashboard, with no coding required. Perfect for smaller stores using WooCommerce.
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Kissmetrics focuses on behavioral analytics and customer journey tracking. While it doesn’t offer native A/B testing, many brands pair it with custom-built testing tools to analyze experiment performance across funnels and cohorts. Best for teams that want deep data insights alongside their own testing setup.
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Starting Price: Free plan available. Paid plans from $32/month
Plerdy is a lightweight CRO tool that combines A/B testing with heatmaps, SEO checks, and popup forms. It’s great for small ecommerce teams that want basic optimization features in one platform. Best for stores focused on UX improvements and lead capture.
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Starting Price: $16/month
Zoho PageSense offers A/B testing, heatmaps, and funnel analysis as part of the broader Zoho ecosystem. It’s designed for small to mid-sized businesses and integrates well with other Zoho tools like CRM and Marketing Automation. Great for budget-conscious brands that want testing and analytics in one place.
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Starting Price: $3.99/day per product tested
Dexter is a Shopify-specific A/B testing app focused on product pricing experiments. It helps merchants test different price points on live products to find the sweet spot for conversions and revenue.
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Starting Price: Free plan available. Paid plans from $29/month
Theme Scientist is built for Shopify merchants to test theme changes and page designs. It allows you to A/B test product pages, landing pages, and even full theme versions to see what converts best.
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Starting Price: Custom pricing (contact for a demo)
LiftOff is a data-driven optimization tool for ecommerce brands, offering A/B testing, personalization, and predictive recommendations. While enterprise-leaning, it’s built with ecommerce use cases in mind, especially around product discovery and merchandising.
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Starting Price: From $29/month
Justuno is an ecommerce CRO and popup platform with built-in A/B testing. Merchants use it to test promotional banners, popups, product recommendations, and lead captures based on behavioral targeting.
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Shogun makes it easy to test pages, templates and even entire themes in Shopify. No code needed. Just faster results.
Start Testing with Shogun
