You don’t need more traffic.
You need more from the traffic you already have.
That’s the heart of ecommerce conversion rate optimization (CRO). Instead of spending more on ads or chasing new visitors, CRO helps you convert the visitors you’ve already earned.
This happens through testing, personalization, better content, faster load times, or deeper data insights.
In this article, we’re compiling a comprehensive list of CRO tools into a living database, organized by function.
Whether you’re just getting started with A/B testing or scaling a high-volume Shopify store, you’ll find tools here that match your goals, team structure, and tech stack.
Use this list to explore your options, vet solutions, and build a CRO stack that drives revenue without guesswork.
Shogun A/B Testing helps you to optimize your storefront–natively integrated with the Shopify editor.
Start Testing with ShogunIf you’re not testing, you’re guessing. A/B testing tools give ecommerce teams the power to experiment with different versions of a page, headline, image, or offer – and back every decision with data. Here are 7 tools to help you do just that:
Overview: Shogun A/B Testing enables ecommerce teams to test and compare page variations – like headlines, images, layouts, and CTAs. Merchants use performance data (like add-to-carts, sessions, and revenue) to identify which version drives the highest conversions. Testing on template pages and entire themes is also available.
Key Features: Native integration with the Shopify editor, conversion tracking, segment-based targeting, analytics dashboard, theme testing and template testing.
Overview: Convert is a privacy-focused A/B testing platform designed for high-growth ecommerce brands. It supports advanced targeting, multivariate testing, and deep analytics – making it ideal for CRO specialists.
Key Features: Multivariate testing, audience segmentation, real-time reports, GDPR/CCPA compliance.
Overview: VWO provides an all-in-one experimentation suite with A/B testing, heatmaps, user surveys, and behavioral analytics. Great for merchants who want to combine quantitative and qualitative CRO insights.
Key Features: Visual editor, multivariate testing, behavioral targeting, session recordings.
Overview: Optimizely is built for large-scale testing with robust developer and marketer collaboration tools. It supports both client- and server-side experiments for flexible experimentation.
Key Features: Advanced segmentation, multivariate tests, API access, server-side testing.
Overview: AB Tasty offers quick, code-free A/B testing with personalization features. It’s popular among ecommerce marketers who want to experiment with messaging, product displays, and promotions.
Key Features: Visual test builder, product recommendations, audience targeting, predictive widgets.
Overview: Kameleoon provides AI-driven A/B testing tools that let brands create both server- and client-side experiments. Merchants can run personalization campaigns alongside tests for maximum impact.
Key Features: AI segmentation, personalization, real-time experiment rollout, developer support.
Overview: While Google Optimize was sunset, GA4 lets ecommerce teams create basic test comparisons using audience segmentation and event tracking. It’s best suited for lightweight experimentation within Google’s ecosystem.
Key Features: Event tracking, audience comparisons, free to use, GA4 native integration.
Personalization is no longer optional – it’s expected. According to McKinsey, 71% of consumers expect personalized interactions, and 76% get frustrated when they don’t receive them. Whether it’s dynamic homepage content, region-specific promotions, or custom product recommendations, personalized touchpoints can significantly boost engagement and sales. Below are tools that help ecommerce teams deliver tailored, data-driven experiences across the customer journey.
Overview: Shogun Personalization enables merchants to display different versions of the same page based on customer data like location, referral source, UTM parameters and more. Marketers use it to create unique journeys for different traffic segments, like paid ads vs. email vs. influencer campaigns. It can also be used to localize specific content on the storefront.
Key Features: URL-based personalization, location targeting, returning visitor targeting and more.
Overview: Nosto’s Commerce Experience Platform helps brands personalize onsite content, pop-ups, and product recommendations. It uses real-time behavior data to tailor product discovery and navigation.
Key Features: Behavioral segmentation, dynamic content, geo-targeting, personalized bundles.
Overview: Dynamic Yield helps brands serve personalized content across web, email, and mobile. It’s ideal for ecommerce teams looking to run consistent experiments across multiple touchpoints.
Key Features: Experience targeting, multichannel campaigns, product recommendations, behavioral triggers.
Overview: Monetate allows merchants to deliver personalized messaging and layouts using real-time data. Its testing and targeting tools help optimize the user journey across channels.
Key Features: 1:1 personalization, A/B/n testing, geo-targeting, segment overlays.
Overview: Kibo’s platform helps ecommerce teams tailor product assortments, banners, and promotions to shopper segments. It supports real-time optimization and audience segmentation.
Key Features: Product targeting, omnichannel personalization, behavioral analysis, multivariate testing.
Overview: Clerk.io enables stores to personalize the entire shopping experience – from search to upsell – based on individual behavior and purchase patterns.
Key Features: Predictive search, recommendations, audience segmentation, email personalization.
Overview: Justuno blends personalization with pop-ups, embedded banners, and lead captures. It’s great for tailoring discounts, exit offers, and cross-sells to different customer segments.
Key Features: Behavioral pop-ups, UTM-based offers, exit intent triggers, audience syncing.
Content is what brings your ecommerce storefront to life. But managing that content—across pages, campaigns, and devices – can be a challenge without the right tools. Whether you’re building landing pages, managing product descriptions, or organizing seasonal content, these tools help teams stay efficient and consistent.
According to Adobe, 61% of marketers say improving content management is a top priority because it directly impacts personalization and conversions.
Overview: Shogun Page Builder empowers ecommerce teams to create custom landing pages, product pages, and blog layouts without writing code. It’s built for conversion and allows for rapid testing and content updates – perfect for Shopify and BigCommerce brands.
Key Features: Drag-and-drop editor, version control, reusable templates, mobile editing, theme compatibility.
Shogun A/B Testing helps you to optimize your storefront–natively integrated with the Shopify editor.
Start Testing with ShogunOverview: Contentful is a headless CMS that separates content from design, giving developers and marketers more flexibility in how content is delivered across devices and channels.
Key Features: API-first content modeling, content reuse, multilingual support, developer integrations.
Overview: Sanity is a flexible headless CMS ideal for custom ecommerce builds. It provides real-time collaboration, structured content, and integrations with major frameworks and storefronts.
Key Features: Custom content schemas, live preview, real-time sync, structured data.
Overview: Storyblok offers a visual editor alongside headless CMS functionality, allowing marketers to preview changes in real-time while maintaining developer flexibility.
Key Features: Visual editor, dynamic components, role-based workflows, fast API.
Overview: Builder.io combines visual page editing with headless flexibility. Teams can drag and drop components while syncing with any backend system or CMS.
Key Features: Visual editor, A/B testing, performance analytics, SDK integrations.
Overview: Strapi is an open-source headless CMS designed for developers but usable by content teams through customizable dashboards. It integrates well with ecommerce frameworks like Next.js and Gatsby.
Key Features: REST/GraphQL APIs, plugin support, self-hosting, user role management.
Overview: Webflow offers a hybrid CMS and visual design tool for building custom ecommerce experiences. While more commonly used for small stores or landing pages, it allows for tight content and design control.
Key Features: Visual editor, CMS collections, ecommerce features, animation and interaction tools.
Being able to track, interpret, and act on data is what separates high-performing ecommerce teams from the rest. Whether it’s identifying where drop-offs happen in the funnel or spotting high-intent behavior, the right analytics tools help you fine-tune your optimization strategy with clarity. Below are powerful platforms ecommerce merchants use to uncover actionable insights.
Overview: GA4 is the latest version of Google’s analytics platform, built to track user journeys across devices and platforms. With event-based tracking and predictive insights, GA4 helps merchants pinpoint how visitors interact with their store and where conversions happen (or don’t).
Key Features: Event-based tracking, conversion modeling, funnel visualization, predictive metrics.
Overview: Hotjar provides heatmaps, session recordings, and feedback tools to help merchants visualize how shoppers navigate their site. This qualitative data complements numerical analytics and highlights where friction exists.
Key Features: Heatmaps, scroll depth, user recordings, on-site feedback polls.
Overview: A free alternative to tools like Hotjar, Clarity shows how users move through your site using heatmaps, click tracking, and “rage click” insights to identify confusing UX elements.
Key Features: Session replays, heatmaps, scroll analysis, JavaScript error reporting.
Overview: Mixpanel focuses on product and funnel analytics, helping ecommerce brands understand user behavior with detailed segmentation, cohort analysis, and conversion trends.
Key Features: Funnel tracking, retention reports, segmentation, custom dashboards.
Overview: Built for ecommerce, Glew.io integrates with Shopify, BigCommerce, and other platforms to show performance across products, channels, and customers. It helps identify high-LTV segments and top-performing SKUs.
Key Features: Revenue attribution, product and customer analytics, cohort reports.
Overview: Heap captures every user interaction automatically – clicks, form submissions, pageviews – without manual tagging. It helps ecommerce teams discover hidden drop-offs and behavior trends.
Key Features: Auto-capture, conversion funnels, retention analysis, user journey mapping.
Overview: Woopra ties together CRM, marketing, and ecommerce data to deliver end-to-end customer journey insights. It helps teams personalize campaigns based on real-time behavior and lifecycle stages.
Key Features: Real-time analytics, customer journey tracking, segmentation, retention analytics.
Overview: Daasity is purpose-built for DTC brands. It unifies data from platforms like Shopify, Klaviyo, Facebook Ads, and Google Analytics, giving merchants a full-funnel view to optimize revenue-driving actions.
Key Features: Centralized reporting, customer LTV analysis, cohort tracking, BI dashboard integration.
Fast-loading websites aren’t just a nice-to-have – they directly impact conversions. According to Portent, ecommerce conversion rates drop by an average of 4.42% with each additional second of load time between 0–5 seconds (source). To keep customers engaged and maximize revenue, merchants need tools that help monitor and optimize their site’s speed.
Overview: Google’s free tool analyzes your site’s performance on both mobile and desktop, offering actionable recommendations to improve speed and Core Web Vitals.
Key Features: Speed score, diagnostics, Core Web Vitals insights, optimization suggestions.
Overview: GTmetrix combines Google Lighthouse and other metrics to provide a detailed speed analysis. It highlights bottlenecks, ranks elements by impact, and tracks page speed over time.
Key Features: Performance tracking, waterfall charts, video playback of page load, historical comparisons.
Overview: Pingdom monitors website uptime and speed from multiple locations around the globe. It breaks down load performance by content type and offers actionable improvement tips.
Key Features: Real-time monitoring, content breakdown, performance grading, alerts.
Overview: WebPageTest allows merchants to test their site from dozens of devices and locations worldwide. You can simulate different network speeds, compare page versions, and diagnose render-blocking resources.
Key Features: Multi-device testing, filmstrip view, Lighthouse scoring, request waterfall.
Overview: NitroPack is an all-in-one performance optimization tool that combines caching, image optimization, lazy loading, and more to help ecommerce sites score higher on speed audits.
Key Features: Code minification, CDN integration, lazy loading, caching automation.
Overview: While often used for security, Cloudflare also boosts site speed through its CDN, image optimization, and smart routing. It reduces latency and ensures consistent performance globally.
Key Features: CDN, image compression, mobile optimization, HTTP/3 support.
Shogun A/B Testing helps you to optimize your storefront–natively integrated with the Shopify editor.
Start Testing with Shogun
