31 of the Best Multivariate Testing Tools on the Market

When you’re serious about optimizing your ecommerce store, basic A/B testing sometimes isn’t enough. To reach the next level, you need multivariate testing tools – platforms designed to test multiple elements on a page simultaneously so you can uncover winning combinations that truly boost conversions.

This article breaks down 31 of the best multivariate testing tools available today. Whether you’re a Shopify merchant or a large-scale ecommerce brand, you’ll find a solution here to fit your needs. Let’s dive in.

Table of Contents

• Database of Multivariate Testing Tools
• Shogun A/B Testing for Shopify

Database of Multivariate Testing Tools

1. Shogun A/B Testing

Overview:
Shogun A/B Testing is a multivariate testing tool built specifically for Shopify merchants who want to optimize their storefronts without writing a single line of code. It empowers ecommerce teams to test layouts, headlines, product descriptions, images, and even full-page experiences using a drag-and-drop interface. Whether you’re refining a product page or building seasonal campaigns, Shogun gives you full control over how your content performs — with results tied to real business KPIs like add-to-cart rate and revenue per visitor.

The app integrates natively with Shopify, ensuring faster load times, seamless data syncing, and fewer bugs compared to third-party testing platforms. It’s ideal for teams that want to move quickly, iterate continuously, and make data-backed decisions without developer bottlenecks.

Starting Price:
Custom pricing based on your monthly order volume.

Standout Features:

• No-code multivariate testing with a visual drag-and-drop editor.
• Shopify-native integration for smooth performance and real-time sync.
• Experiment tracking based on ecommerce KPIs: add-to-cart rate, conversion rate, AOV, and more.
• Test entire layouts or individual components like CTA buttons, images, and product sections.
• Easy variant deployment and winner selection with built-in statistical confidence.
• Works across landing pages, product pages, and collection pages.

2. Optimizely Web Experimentation

Overview:
Optimizely is a heavyweight in the experimentation space, used by enterprise brands to run large-scale A/B and multivariate tests. Its platform supports visual editing, dynamic targeting, and AI-based recommendations, making it ideal for companies that want to scale experimentation across multiple teams. It also integrates deeply with tools like Segment, Mixpanel, and Salesforce to fuel advanced audience targeting.

Starting Price:
Custom pricing.

Standout Features:

• AI-powered experiment suggestions based on behavioral patterns.
• Drag-and-drop visual editor with real-time preview.
• Audience segmentation powered by custom data feeds.
• Integration with analytics platforms like Google Analytics, Amplitude, and Segment.
• Multi-page and multi-goal experiments with built-in statistical modeling.
• Feature flag support for controlled rollouts.

3. VWO Testing

Overview:
VWO (Visual Website Optimizer) is a conversion rate optimization suite that combines multivariate testing with behavioral analytics. You can test everything from button colors to full-page layouts while layering in session recordings, heatmaps, and funnels to see how users interact with variations. It’s a strong choice for ecommerce teams that want qualitative and quantitative insights in one platform.

Starting Price:
From $199/month.

Standout Features:

• Visual test builder for multivariate and split URL tests.
• Heatmaps, scrollmaps, and clickmaps for visual user behavior.
• Funnel and form analysis for identifying drop-off points.
• Session replays with user filtering options.
• Advanced targeting based on behavior, technology, and geolocation.
• A/B testing engine powered by Bayesian statistics.

4. AB Tasty

Overview:
AB Tasty delivers a powerful blend of experimentation and AI-driven personalization, allowing ecommerce teams to test at every stage of the funnel. From product recommendations to checkout UX, you can create dynamic experiences using its intuitive editor. It also supports omnichannel testing across mobile, desktop, and apps for cohesive optimization.

Starting Price:
Custom pricing.

Standout Features:

• Multivariate testing with unlimited variations
• AI-powered predictive targeting and personalization.
• WYSIWYG editor with dynamic content blocks.
• Advanced segmentation by behavior, traffic source, and device.
• Server-side testing for developers and custom use cases.
• Product recommendation engine and personalization widgets.

5. Convert.com

Overview:
Convert.com is a privacy-first experimentation platform focused on compliance and control. Trusted by organizations in finance and healthcare, it’s ideal for ecommerce teams operating in regions with strict data laws like GDPR or HIPAA. With unlimited testing and advanced targeting, it balances enterprise functionality with ethical data use.

Starting Price:
Starting From $299/month.

Standout Features:

• Unlimited A/B, split URL, and multivariate testing.
• Granular segmentation by behavior, time, URL, and more.
• Audience targeting rules with cookie-less tracking support.
• API-first testing setup for developers and power users.
• Privacy compliance with GDPR, HIPAA, and CCPA built in.
• Real-time dashboards and experiment comparisons.

6. Adobe Target

Overview:
Adobe Target is an enterprise-grade personalization and testing solution within the Adobe Experience Cloud. It’s built for large ecommerce and media companies that want to deliver personalized content and run complex multivariate tests across channels. With built-in AI, deep data integrations, and automation, it supports high-volume optimization across customer journeys.

Starting Price:
Custom pricing.

Standout Features:

• AI-powered personalization through Adobe Sensei.
• Multivariate testing with automatic winner selection.
• Server-side and client-side experimentation.
• Real-time audience segmentation synced with Adobe Analytics.
• Support for app, web, and omnichannel testing.
• Visual Experience Composer for no-code test setup.

7. Split.io

Overview:
Split.io is a developer-focused experimentation platform offering multivariate and feature flag testing at the code level. It’s ideal for engineering teams running high-performance sites who want to test infrastructure-level changes or UI variations in a safe, controlled way—especially when site speed and uptime matter.

Starting Price:
Custom pricing.

Standout Features:

• Feature flags with granular rollout controls.
• Server-side multivariate testing.
• Real-time metrics on performance and user behavior.
• SDK support for JavaScript, Python, React, and more.
• Targeting by user attributes, cohorts, or environments.
• Safe deploys with kill switch capabilities.

8. Kameleoon

Overview:
Kameleoon supports both client-side and server-side multivariate testing, with advanced personalization tools powered by predictive AI. It’s a strong fit for ecommerce companies focused on optimizing in real time across desktop, mobile, and apps, while maintaining full compliance with data privacy laws.

Starting Price:
Custom pricing.

Standout Features:

• AI engine for real-time visitor intent prediction.
• GDPR- and CCPA-compliant data architecture.
• Server-side experimentation and API access.
• Dynamic segmentation based on behavioral and contextual data.
• Easy visual editor for marketers and UX teams.
• Personalized product messaging and offers.

9. Dynamic Yield

Overview:
Dynamic Yield blends personalization and multivariate testing into one powerful platform. Used by ecommerce retailers around the world, it enables brands to test product pages, content blocks, navigation menus, and recommendations all in one place. Their modular system allows for highly customizable experiences at scale.

Starting Price:
Custom pricing.

Standout Features:

• Multivariate and multi-armed bandit testing
• Personalization based on behavioral and contextual data.
• Product recommendation engine with real-time adaptation.
• Server-side and client-side testing support.
• Experience targeting by geo, weather, or device.
• Commerce-focused templates for quick campaign launches.

10. Omniconvert Explore

Overview:
Omniconvert Explore is a CRO and testing platform that helps ecommerce brands optimize their customer journey with multivariate testing, personalization, and deep customer research tools. It’s particularly strong for companies focused on improving CLV and customer segmentation through surveys, overlays, and behavioral targeting.

Starting Price:
Starts from $390/month.

Standout Features:

• Multivariate, A/B, and split URL testing.
• On-site surveys and overlays to capture qualitative data.
• Advanced segmentation by behavior, source, and location.
• Conversion funnels with visual drop-off tracking.
• Dynamic content personalization for key customer segments.
• Seamless integrations with Shopify, Magento, and BigCommerce.

11. SiteSpect

Overview:
SiteSpect offers a unique approach to experimentation by running tests on the server side or in the CDN layer — making it one of the most secure and performance-friendly options for enterprise ecommerce. It’s ideal for large sites where performance, privacy, and test flexibility are top priorities.

Starting Price:
Enterprise pricing.

Standout Features:

• Server-side and edge experimentation with no flicker.
• Multivariate testing without impacting site speed.
• Visual editor for non-technical teams.
• Detailed targeting with traffic splitting and filtering.
• Omnichannel support across web, mobile, and apps.
• Strong privacy compliance (GDPR, HIPAA, etc.).

12. Freshmarketer (by Freshworks)

Overview:
Freshmarketer is an all-in-one conversion rate optimization platform designed for small and mid-sized businesses. It offers multivariate testing alongside customer journey tracking, form analytics, and heatmaps — making it a budget-friendly solution for growing ecommerce teams.

Starting Price:
From $19/month.

Standout Features:

• Visual test creation for multivariate experiments.
• Integrated heatmaps, scrollmaps, and user replays.
• Form analytics to optimize checkout and lead capture flows.
• Journey builder to map and test user paths.
• Email and CRM integrations via Freshworks suite.
• Mobile device testing for responsive design optimization.

13. Conductrics

Overview:
Conductrics is a highly customizable experimentation platform used by advanced product and engineering teams. It supports multivariate testing augmented by machine learning, giving you the ability to test complex logic while dynamically adapting to user behavior.

Starting Price:
Custom pricing.

Standout Features:

• Hybrid testing engine with machine learning optimization.
• API-first design for custom experimentation workflows.
• Supports client-side and server-side deployments
• Real-time user behavior learning and targeting.
• Advanced rules engine for branching logic.
• Works across websites, apps, and even call centers.

14. Unbounce Smart Traffic

Overview:
Unbounce’s Smart Traffic feature brings AI into the testing process by automatically directing users to the page variant they’re most likely to convert on. It eliminates the need for traffic splitting and long test durations, making it ideal for lean ecommerce teams focused on fast optimization.

Starting Price:
From $99/month.

Standout Features:

• AI-powered visitor routing for variant matching.
• No manual test configuration required.
• Compatible with Unbounce’s drag-and-drop page builder.
• Rapid optimization with as few as 50 visits.
• Integrates with tools like HubSpot, Mailchimp, and Zapier.
• Conversion insights dashboard with actionable recommendations.

15. Instapage

Overview:
Instapage is a landing page platform that excels at creating high-converting, personalized experiences. With built-in multivariate testing, ecommerce teams can optimize headlines, CTAs, images, and page layouts in real time. It’s especially useful for brands running paid campaigns that need rapid iteration and scalable page deployment.

Starting Price:
From $299/month.

Standout Features:

• Multivariate testing across multiple page elements.
• AdMap™ for aligning landing pages with ad spend.
• Dynamic content personalization for PPC and email campaigns.
• Heatmaps and analytics for visitor behavior insights.
• Collaboration tools for team-based editing and feedback.
• AMP support for fast-loading mobile pages.

16. Webtrends Optimize

Overview:
Webtrends Optimize is a robust and flexible experimentation platform designed for teams that want full control over their testing strategy. It offers unlimited experiments, multivariate testing, and dynamic targeting without traffic caps—ideal for high-traffic ecommerce sites.

Starting Price:
Custom pricing.

Standout Features:

• Unlimited experiments and variations.
• Behavioral and contextual targeting.
• Drag-and-drop visual editor and code editor options.
• Integrated analytics and performance dashboards.
• Server-side and client-side testing.
• Real-time data export via API.

17. Oracle Maxymiser

Overview:
Oracle Maxymiser is an enterprise-grade testing and personalization tool built for large-scale ecommerce operations. It allows brands to test across every stage of the funnel using multivariate logic, advanced segmentation, and predictive modeling through Oracle’s broader cloud ecosystem.

Starting Price:
Enterprise pricing.

Standout Features:

• Multivariate and segmentation-based testing.
• Deep integration with Oracle Commerce and CRM.
• Predictive personalization powered by machine learning.
• Real-time visitor targeting and journey mapping.
• Omnichannel testing across email, mobile, and site.
• Centralized campaign management.

18. Intellimize

Overview:
Intellimize reimagines traditional testing with machine-learning-driven optimization. Instead of running static tests, it dynamically assembles page elements based on what’s converting best — meaning you’re always evolving toward the highest-performing experience.

Starting Price:
Custom pricing.

Standout Features:

• AI-generated multivariate combinations in real time.
• Eliminates the need to pre-build variants.
• Personalization based on traffic source, device, and behavior.
• Smart reporting with lift measurement and confidence levels.
• Works seamlessly with ecommerce platforms like Shopify and BigCommerce.
• Shortens testing cycles dramatically.

19. Crazy Egg

Overview:
Crazy Egg is known for its visual analytics tools like heatmaps and scrollmaps, but it also offers intuitive multivariate testing that lets ecommerce teams improve their user experience with minimal guesswork. Ideal for teams that want to test visually, not just statistically.

Starting Price:
30 day free trial.

Standout Features:

• Multivariate and A/B testing with visual variant editor
• Heatmaps, clickmaps, and scroll tracking.
• User session recordings to uncover friction points.
• Simple variant management and result comparisons.
• Real-time analytics on variant performance.
• Integrates with CMS and ecommerce platforms like Shopify and WordPress.

20. Monetate

Overview:
Monetate is a powerful personalization and testing engine designed for enterprise ecommerce retailers. It supports multivariate testing at scale, allowing brands to tailor messaging, layouts, and offers in real-time to each shopper. With deep segmentation and data layering, it’s ideal for brands that want full-funnel optimization.

Starting Price:
Enterprise pricing.

Standout Features:

• Real-time 1:1 personalization for every site visitor.
• Multivariate testing with flexible targeting rules.
• AI-powered product recommendations.
• In-session behavioral segmentation.
• Integration with ecommerce platforms like Salesforce Commerce Cloud and Magento.
• Campaign performance tracking with ROI modeling.

21. Apptimize

Overview:
Apptimize is a mobile-first testing and feature management platform tailored to teams optimizing app experiences. With full multivariate testing, it allows you to fine-tune every part of the mobile user journey — ideal for ecommerce brands with strong app traffic or omnichannel ambitions.

Starting Price:
Custom pricing.

Standout Features:

• Native iOS and Android SDKs for seamless app testing.
• Multivariate and A/B testing for in-app flows.
• Feature flags and controlled rollouts.
• Real-time analytics with in-depth performance tracking.
• Server-side and client-side support.
• Cross-platform testing across web, mobile, and OTT devices.

22. LaunchDarkly

Overview:
LaunchDarkly focuses on feature management and experimentation at the developer level. It’s ideal for ecommerce teams that want to safely test new backend features, pricing logic, or checkout flows without impacting site performance. It supports multivariate experiments via feature flags and environments.

Starting Price:
From $10/user/month.

Standout Features:

• Server-side multivariate testing and feature flagging.
• Rollback switch for instant bug fixes.
• Targeting rules by user attributes, geography, or behavior.
• SDKs for over 20 programming languages.
• Real-time experiment performance monitoring.
• Workflow approvals and user permission management.

23. Kibo Personalization

Overview:
Kibo Personalization (formerly Monetate) delivers advanced multivariate testing and personalization tailored to commerce brands. It helps retailers present relevant content, offers, and products at each stage of the journey — with powerful segmentation and product data syncing.

Starting Price:
Custom pricing.

Standout Features:

• Omnichannel personalization and testing.
• Multivariate testing across checkout, PDPs, and landing pages.
• AI-driven product recommendations.
• Real-time segmentation and targeting.
• Unified customer profiles across touchpoints.
• Integration with ecommerce platforms and CDPs.

24. HubSpot CMS A/B Testing

Overview:
HubSpot’s CMS Hub includes built-in testing functionality that allows marketing teams to run multivariate experiments on landing pages, CTAs, and page layouts. For ecommerce brands using HubSpot for lead gen or content marketing, it’s an easy way to improve performance without external tools.

Starting Price:
Included in CMS Hub ($25/month+).

Standout Features:

• Drag-and-drop multivariate page editing.
• CRM-connected personalization for visitors
• Analytics and heatmap integrations
• Test CTAs, forms, page layouts, and smart content.
• Native reporting dashboards inside HubSpot.
• Works with HubSpot Marketing, Sales, and CRM tools.

25. GrowthBook

Overview:
GrowthBook is a modern, open-source experimentation and feature flagging platform ideal for developers and product teams. It allows multivariate testing across apps, websites, and backend features, giving ecommerce teams the flexibility to test deeply without being locked into enterprise pricing.

Starting Price:
Free core plan; paid tiers for teams and enterprises.

Standout Features:

• Fully open-source with developer-first architecture.
• Multivariate testing and feature flags in one interface.
• Advanced statistical analysis using Bayesian models.
• Support for server-side and client-side testing.
• Integrates with BigQuery, Postgres, Snowflake, and more.
• Custom SDKs available for major framework.

26. Mutiny

Overview:
Mutiny is a no-code website personalization and experimentation tool designed for B2B marketing teams. It includes multivariate testing for landing pages and CTAs, helping ecommerce brands drive more leads through dynamic personalization without relying on dev teams.

Starting Price:
Custom pricing.

Standout Features:

• No-code visual editor for personalization and testing.
• AI-generated copy and variant suggestions.
• Integrates with CRMs like Salesforce and HubSpot.
• Account-based personalization and targeting.
• Multivariate testing across headlines, forms, and CTAs.
• Analytics dashboard showing uplift per segment.

27. Zuko Analytics

Overview:
Zuko Analytics is laser-focused on improving form conversions. Through multivariate testing and field-by-field analytics, it helps ecommerce teams fix form abandonment issues in checkouts, lead gen flows, and subscriptions — where even a 1% lift matters.

Starting Price:
From 50 British pounds/month for up to 5,000 monthly sessions.

Standout Features:

• Multivariate form testing with field-level insights.
• Drop-off tracking by device, source, and session.
• Real-time alerts on form errors or friction points.
• Support for long-form checkouts and multi-step forms.
• Exportable data for deeper analytics.
• Works with embedded and standalone forms.

28. Evolv AI

Overview:
Evolv AI combines multivariate testing with machine learning to automatically evolve your web experience toward better performance. Instead of running one test at a time, it continuously tests and optimizes hundreds of variations — ideal for ecommerce brands seeking high-scale performance gains.

Starting Price:
Enterprise pricing.

Standout Features:

• Continuous optimization using evolutionary algorithms.
• Multivariate testing at scale — test multiple journeys simultaneously.
• AI-powered decision engine to select top performers.
• Ecommerce KPI alignment (e.g., cart completion, RPV).
• Works across web, mobile, and kiosk interfaces.
• Integrates with Shopify, Google Analytics, and custom stacks.

29. Taplytics

Overview:
Taplytics offers end-to-end experimentation and personalization tools built for mobile-first brands. With robust multivariate testing across mobile apps, web, and connected devices, it gives ecommerce teams the flexibility to test anywhere their users are active.

Starting Price:
Custom pricing.

Standout Features:

• Multivariate and A/B testing for native apps, web, and OTT.
• Visual editor for product and marketing teams.
• Real-time performance monitoring and test comparisons.
• Push notification testing and in-app personalization.
• Feature flagging and release management.
• Works well for brands with both mobile and desktop audiences

30. OptiMonk

Overview:
OptiMonk is a conversion rate optimization platform built specifically for ecommerce merchants. It offers multivariate testing alongside personalization features to improve on-site experiences, reduce cart abandonment, and increase conversions. Whether you’re testing headlines on popups or experimenting with product recommendation layouts, OptiMonk makes it easy to create and launch experiments — all without needing a developer.

Starting Price:
Free plan available; paid plans start at $29/month.

Standout Features:

• Multivariate testing for popups, embedded content, and sticky bars.
• Smart personalization based on behavior, cart value, and traffic source.
• Drag-and-drop visual editor with ecommerce-specific templates.
• Exit-intent overlays and cart abandonment prevention tools.
• Seamless integrations with Shopify, BigCommerce, Klaviyo, and more.
• In-depth reporting on conversion rates and engagement by segment.

31. GrowthHackers Experiments

Overview:
Built by the team behind GrowthHackers.com, this platform helps growth teams ideate, run, and analyze experiments in a collaborative workspace. It includes multivariate test tracking alongside prioritization frameworks, making it ideal for ecommerce brands with cross-functional growth teams.

Starting Price:
Free trial available; paid plans with custom pricing.

Standout Features:

• Kanban-style experiment management board.
• Multivariate and A/B test documentation and results tracking.
• Prioritization frameworks like ICE or PIE built in.
• Team collaboration features for cross-department visibility.
• Integration with Slack, Google Sheets, and analytics tools.
• Ideal for agencies, growth teams, and startups.

Overview:
Statsig is a modern experimentation platform built for fast-moving product and data teams. It enables high-scale multivariate testing with deep analytics and automatic stat testing. With feature flagging and growth dashboards, it’s great for ecommerce brands that want dev-led experimentation with business-level insights.

Starting Price:
Free tier available; usage-based paid plans.

Standout Features:

• Multivariate testing with automatic lift and significance calculations.
• Real-time dashboards with confidence intervals and breakdowns.
• Feature flagging and controlled releases by cohort or geography.
• SDKs for web, mobile, and backend experimentation.
• Integrated experimentation logs and audit trails.
• Perfect for developer-product collaboration at scale.

Shogun A/B Testing for Shopify

If you operate a Shopify storefront and want a native multivariate testing tool designed specifically for ecommerce, Shogun A/B Testing is a top-tier solution. Unlike generic testing platforms, Shogun is built with the needs of Shopify merchants in mind—letting you test, learn, and optimize at speed, without ever touching a line of code.

Purpose-built for ecommerce teams, Shogun A/B Testing empowers marketers, designers, and founders to make meaningful, data-driven changes to their storefront without relying on developers. Whether you’re launching a new product, reworking a landing page, or testing promotional layouts, Shogun helps you find the version that drives the highest ROI.

By integrating natively with Shopify and leveraging your existing product and customer data, it shortens your feedback loops and simplifies the entire testing process. Shogun helps you confidently optimize your storefront based on what actually converts—not guesswork.

Why Shogun Stands Out

• Complete Visual Control: Use Shogun’s intuitive drag-and-drop editor to create and test multiple page variations—no technical skills required. Quickly set up tests for product pages, landing pages, collection pages, and more.
• Built-In Ecommerce Metrics: Go beyond basic click tracking. Shogun tracks what really matters for ecommerce, like add-to-cart rate, conversion rate, average order value, and revenue per visitor. Make decisions based on business impact.
• Shopify Native: Shogun is fully integrated with Shopify, meaning faster page loads, consistent checkout functionality, and no third-party patching. Your data stays unified and reliable.
• Speed to Launch: Set up and deploy multivariate tests in minutes. Shogun’s streamlined workflow eliminates bottlenecks so you can iterate rapidly and stay ahead of your competitors.
• Real Results: Watch each test variant’s performance in real-time with easy-to-read dashboards. Once statistical significance is reached, Shogun highlights the winning version so you can publish it with a click.
• Available on the Shopify App Store: Shogun A/B Testing is officially listed on the Shopify App Store, giving merchants a reliable, native option to start testing faster without custom setups or third-party workarounds.

Whether you’re testing product images, call-to-action copy, layout structures, or even entire landing page designs, Shogun lets you experiment confidently, improve continuously, and grow predictably.