Setting the right price is one of the highest-leverage decisions any ecommerce merchant can make-yet most Shopify store owners still rely on gut instinct, competitor benchmarking, or rough margin math. Price testing changes that. It replaces assumptions with actual data about what your customers are willing to pay.
This database catalogs the tools currently available for Shopify merchants to run structured price tests. Each entry includes a a breakdown on the feature set, pricing, and some company details of the app developers.
For a deeper primer on how price testing actually works on Shopify-including the risks, best practices, and implementation approaches-see: Everything You Need to Know About Price Testing on Shopify.
Within each entry you’ll find what the tool does, key features, pricing where publicly available, and considerations worth knowing before you sign up.
TestSignal A/B Price & Testing
Overview: Shogun is widely known for its page builder, but its A/B Testing app is a standalone product—no page builder subscription required. The price testing capability uses an AI-assisted onboarding process to integrate with your existing theme. Prices are delivered dynamically without product or variant duplication, keeping your catalog clean.
Merchants set up test variants using Shopify’s native theme editor, which reduces the learning curve. The platform also supports template testing, which runs experiments across all pages using a given template simultaneously, useful for stores spread across many SKUs with distributed traffic. Audience segmentation (location, device, referring URL) is available on paid plans.
Key Features:
Pricing*: Shogun A/B Testing offers four plans: Starter (Free) with 1 active test, Pro ($39/month) with 3 active tests and template/theme testing, Advanced ($119/month) with 5 active tests and advanced analytics, and Unlimited ($499/month), which includes multi-variant testing, data export, and price testing features. To get access to the price testing feature, you’ll want to be on the Unlimited plan.
Location: California, United States
Date Launched: March 21, 2025
Shopify App Store: apps.shopify.com/shogun-ab-testing
Overview: Intelligems is built around the argument that most A/B testing focuses too narrowly on conversion rate when the more useful signal is profit. The platform lets merchants evaluate product prices, shipping rates, free shipping thresholds, discount structures, subscription prices, and promotional offers.
Results are tracked using COGS-adjusted metrics, so a “winning” variant is evaluated on whether it increased actual profitability-not just order count.
The analytics dashboard provides real-time data with custom success metric definitions. Merchants can segment tests by audience and roll winning variants out across channels. Intelligems also integrates with subscription platforms to keep pricing consistent across recurring billing cycles.
Key Features:
Pricing*: A free “Redirect Only” plan is available for stores under 3,000 orders per month (URL redirect testing only). Paid tiers are: Core at $79/month ($59 annually), Plus at $499/month ($374 annually), and Blue at $999/month ($749 annually). Important: price testing is only available on the Plus plan and above – not included in Core.*
Location: New York, United States
Date Launched: December 1, 2021
Overview: Shoplift is a no-code testing platform that integrates at the Shopify theme level rather than through client-side DOM overlays. Tests live in your theme’s Liquid code, which makes them stable through theme updates, developer deployments, and app changes. It is the first Shopify Plus Certified CRO tool of its kind.
Price testing is available on the Advanced and Pro plans. Because tests run at the theme level, pricing stays consistent across the product detail page, cart, checkout, and BNPL integrations. Initial setup requires a one-time low-code integration (estimated 10–15 minutes), after which marketing teams can manage experiments independently.
The Lift Assist feature auto-generates test variants based on your brand and proven patterns from hundreds of top brands, which is useful for teams that want data-backed starting points rather than building experiments from scratch.
Key Features:
Pricing*: Starts at $99/month (or $74/month billed annually) for the Core plan. Advanced is $299/month (or $224 annually); Pro is $699/month (or $524 annually), annual only. Price testing is included in Advanced and above. Annual plans save 25%. 14-day free trial available. Pricing is visitor-based and scales with monthly store traffic.
Location: New York, United States
Date Launched: September 15, 2022
Overview: Elevate covers a broad testing surface: content, themes, product prices, shipping rates, checkout flows, and landing pages. It uses Bayesian analytics for statistical confidence scoring and supports more than 100 integrations with third-party page builders and platforms.
Merchants consistently note the ease of onboarding and the quality of the real-time analytics dashboard. The platform carries the Built for Shopify badge.
Key Features:
Pricing*: Free trial available. Tier pricing listed on the Shopify App Store.
Location: New York, United States
Date Launched: December 22, 2020
Overview: ABConvert covers product price optimization, shipping rates, free shipping thresholds, product page content and layout, themes, URL redirects, and checkout. One differentiated feature is the ability to display prices based on UTM source or customer geography-useful for merchants running paid campaigns across multiple channels or testing regional pricing strategies.
Key Features:
Pricing*: 14-day free trial on all plans. Plus plan (Shopify Plus) at $199/month or ~$2,388/year. Starter tiers listed on the Shopify App Store.
Location: New York, United States
Date Launched: October 31, 2022
AB Final is natively built for Shopify and covers price testing, multivariate experiments, copy, images, layouts, and themes. The developer positions it as an accessible alternative to enterprise tools like Optimizely, VWO, and Omniconvert for merchants who want experimentation without platform complexity.
Key Features:
Pricing*: AB Final offers a 7-day free trial. Paid plans are usage-based and scale with monthly order volume.
All plans include unlimited A/B price testing, along with testing for titles, descriptions, and images. Multivariate testing is available on higher-tier plans. Annual billing discounts are available across tiers.
Location: India
Date Launched: August 2, 2023
Overview: Split is a straightforward tool covering prices, discounts, shipping rates, and content. It does not duplicate products-a complaint with older-generation testing tools-which keeps the catalog clean. The app lives inside the Shopify admin and is designed to feel native to the platform.
For merchants running their first pricing experiment without a large budget commitment, Split is consistently cited as a practical entry point.
Key Features:
Pricing*: Split A/B Testing offers a free plan with access to its core testing features, including unlimited A/B tests, real-time performance insights, multi-product and variant testing, support for up to five traffic audiences, and up to 250 product variants per test. The free plan is limited to 10 orders.
The Premium plan costs $10/month and includes the same core features plus unlimited orders and 24/7 customer support.
Location: London, Great Britain
Date Launched: December 3, 2024
Overview: A dedicated price testing app with a simple setup flow. Merchants can run tests at hourly, weekly, or monthly intervals, comparing results across different price points and compare-at pricing. The analytics dashboard tracks performance in real time. Tests can be paused or reverted easily.
Key Features:
Pricing*: Pricing A/B Testing offers a free plan that lets you run one experiment at a time, test a single product per experiment, and run tests for up to 15 days.
The Pro plan costs $19.99/month (or $179.88/year) and removes those limits. You can run unlimited experiments, test multiple products per experiment, and run tests without time restrictions. A 7-day free trial is included.
Location: California, United States
Date Launched: January 13, 2025
Overview: AbProfit is a focused price testing app: pick a product, set price variants, split traffic by percentage, and track results. It supports bulk product testing alongside single-product experiments. Interface is straightforward with no notable learning curve based on available reviews.
Key Features:
Pricing*: AbProfit offers a free development plan for partner and developer accounts with full feature access.
Paid plans are based on your Shopify plan:
All paid plans include access to the app’s core features, with higher tiers offering additional support levels and onboarding assistance. A 7-day free trial is available on Basic and Advanced plans, and a 10-day free trial is available on the Plus plan.
Location: California, United States
Date Launched: January 13, 2025
Overview: Absolutely is a Shopify-native A/B testing tool that allows merchants to test a wide range of elements, including product prices, shipping rates, and on-site content. It integrates directly with Shopify themes, enabling tests without disrupting store performance.
Key Features:
Pricing*: Absolutely offers a 14-day free trial. Paid plans start at:
Pricing scales based on sitewide order volume. Higher-tier plans include additional support, integrations, and strategic guidance.
Location: Delaware, United States
Date Launched: November 29, 2024
Overview: TestSignal is designed specifically for Shopify merchants looking to test pricing and optimize revenue. It focuses on running controlled price experiments without disrupting the checkout experience.
Key Features:
Pricing*: TestSignal offers a 14-day free trial. Paid plans include:
Location: Florida, United States
Date Launched: May 19, 2025
Overview:
CSS A/B Testing is a lightweight Shopify app that allows merchants to test product prices alongside other on-page elements like banners, announcements, and content blocks.
Key Features:
Pricing*: CSS A/B Testing offers a free plan along with two paid tiers.
Location: India
Date Launched: July 14, 2023
*Pricing and plan details are accurate at the time of writing and are subject to change. Always refer to the official Shopify App Store listing for the latest information.
