There’s a reason Shopify is the most widely-used platform for ecommerce stores—it’s powerful right out of the box.
However, Shopify has some limits, especially when you want to let customers customize products themselves. We’ll show you how to work around these limits later.
Thankfully, because it’s so popular, there’s plenty of Shopify product customizer apps ready to plug into your existing store and deliver a more flexible customer experience.
In this article, we’ll explore the seven best Shopify product customizer apps, providing details on key benefits and limitations, as well as pricing and plan options for each.
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Shopify is a solid tool out of the box. Still, it does have a few limitations, especially for ecommerce brands wanting to provide shoppers with a high degree of product customization.
Two major limitations are:
Let’s say you’re a brand like Allbirds offering a single shoe model with 7 sizes and 12 colors. That alone would give you 84 variants, leaving little room for other customization options.
Add another layer, like material type, and you easily exceed the 100-variant limit.
If you want to offer more personalized options, such as adding a monogram, you’ll need a third-party solution.
That’s where Shopify product customizer apps come in. These apps let you offer more customization options than Shopify normally allows.
With a customizer app installed on your Shopify store, you can:
The result? A more immersive and personalized experience for the customer, leading to higher conversion rates and increased revenue per customer.
Shopify site owners have a ton of options when choosing the right app to provide on-site product customization.
Here, we review seven of the best.
Variant Option Product Options boasts unlimited options across a range of customizations, such as color selection, engraving, and price addons.
Users of this app regularly praise the strength of its Shopify integration and user-friendly interface.
To make the most of Variant Option Product Options, enable the feature that allows customers to upload their images. This will enhance their ability to personalize products like custom t-shirts, phone cases, or gifts.
Shopify App Store rating: 4.6 stars from over 900+ reviews
Features:
Pricing:
Variant Option Product Options is free to install and configure while setting up your Shopify store.
Once you upgrade to a paid Shopify plan, you’ll need to sign up for one of their two paid subscriptions:
Product Options & Customizer offers unlimited product options, a strong support team, and a selection of plans to suit all budgets and needs.
This tool integrates with Google Fonts to maximize personalization features where a text-based product is offered, and a custom pricing option that supports upcharges on customized items.
A few customers have mentioned that the app has a bit of a learning curve but that the support team at Product Options & Customizer is exceptional and has always been available to help guide them through problems with setup.
In fact, all paid plans come with live onboarding support.
Shopify App Store rating: 4.7 stars from over 1300+ reviews.
Features:
Pricing:
Aside from a free plan, Product Options & Customizer offers three pricing options:
Zepto Product Personalizer offers a visual product customizer with unlimited options and a “build your own product” experience.
One of the key features that sets this app apart is the ability to save personalization preferences for bulk purchases.
Zepto Product Personalizer offers a wide variety of customization features, such as the ability for customers to add text and image engraving and to get a live preview of their personalized product before buying.
Shopify App Store rating: 4.8 stars from over 800+ reviews.
Features:
Pricing:
Zepto Product Personalizer has four pricing tiers:
Customify is a product customizer app that offers an easy-to-use drag-and-drop interface and integrates with commonly used print on demand apps.
Users regularly praise the app’s ease of use and the strength of its integration with Shopify and print on demand apps, making for a more seamless customized product experience.
It’s one of the more cost-effective product customizer apps on the market—however, all plans come with limitations, and even the most expensive plan only allows for a max of 600 products.
Shopify App Store rating: 4.7 stars from over 200+ reviews.
Features:
Pricing:
Customify offers four options:
Inkybay is a product customizer app with one of the longest free trial periods—21 days.
It supports multiple file types and a tiered pricing model to extract more revenue from personalized product creation.
If you choose a cheaper plan, be aware that there’s a limit on the number of orders you can take each month.
This could cause some limitations for growth, so you may need to go for the most expensive plan, which doesn’t have this restriction.
Shopify App Store rating: 4.9 stars from over 200 reviews
Features:
Pricing:
Inkybay offers four pricing tiers:
Globo Product Options offers unlimited product options, color swatches, and a file upload feature. It’s also one of the more cost-effective options around.
Shopify App Store rating: 4.9 stars from more than 1300+ reviews
Features:
Pricing:
This app offers a free plan, and two paid options:
Infinite Options is one of the only Shopify product customizer apps that earn the “Built for Shopify” badge, signifying that it meets a high-quality standard for speed, ease of use, and value for money.
Users regularly praise the app’s integration strength with Shopify and third-party apps like Uploadery, as well as the fact that it can handle multiple variation options.
Shopify App Store rating: 4.8 stars from over 3800+ reviews
Features:
Pricing:
Infinite Options offers just one pricing plan at $12.99 per month.
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When choosing the Shopify product customizer app, you’re on track to enhance user experience and boost sales.
Each app offers unique features—from ease of use to advanced customization—to help choose the best fit for your business goals. Use this guide to make an informed decision.
Here’s a quick list of considerations. Prioritize them based on what’s important to your store, and pick the app that ticks the most boxes.
Found a tool that ticks all of the above boxes? Then you’ve found your ideal platform!
OK, now let’s knock down any lingering questions about product customization for Shopify stores.
While allowing your customers to personalize products in your Shopify store is possible, a couple of important platform limitations require you to integrate a third-party tool to deliver a truly customizable product.
Shopify only allows for three product options and 100 variants, putting a hard ceiling on how customers can personalize products in your store.
By integrating a third-party Shopify product customizer tool, you can surpass this limitation and provide unlimited options for product personalization.
You can add product customization in Shopify by following these steps:
1. First, log in to your Shopify admin
2. Then, navigate to the product page where you wish to offer customization
3. Look for Variants, and click “Add options like size and color”
4. Next, choose your option type and enter your variables
5. Now, click “Done”
6. Finally, check the live page to confirm your changes are complete
However, We should note that while Shopify allows for some product customization, some limitations (3 options, 100 variants) prevent companies selling on Shopify from offering a high degree of product personalization.
For that, you’ll need a Shopify product customizer app.
The degree of ease you experience in customizing Shopify will depend primarily on your experience designing websites.
While Shopify is an intuitive tool designed without coding experience, it still requires a bit of know-how to get the most out of it.
Our recommendation?
Find a Shopify theme as close as possible to what you want your finished site to look like. Then, check out Shogun’s Shopify Page Builder for seamless drag-and-drop site customization.
You’ll need a third-party app to drive conversions and increase sales in your Shopify store through product personalization.
While you can offer some customization natively, the platform limits your ability to offer true personalization, making a Shopify product customizer app a must-have.
That said, if color customization is the only personalization you’d like to provide, then Shogun’s Page Builder for Shopify might be a suitable solution.
With Page Builder, you can use a Product Variant element to show custom color swatches for color variants.
This allows shoppers on your site to customize product colors without navigating to a separate window.
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