A/B testing made for Shopify

Optimize your storefront with an A/B testing app built for Shopify merchants.

An example of an A/B test on a mobile landing page

Test your way to revenue growth

Optimize your most important storefront experiences.

Running a page test with Shogun A/B Testing

Pages

Key product pages, landing pages and your homepage are all important touchpoints in the customer journey. Test headlines, copy, calls-to-action and more to increase their performance.

Templates

Optimize new template designs by testing changes across all associated pages, expanding the test surface area for faster insights and greater revenue potential.

Themes

Designs that span the entire storefront are big opportunities. Make the most of them by running storewide experiments for branding, site navigation, user experience and overall site flow.

Get the app

made for shopify //

Easy variant creation

Use the Shopify editor to create variants for your tests. No need to worry about using third-party tools or learning a new editor to create new versions for your tests.

Built for performance

Our app is lightweight and won’t slow down your storefront like clunky, non-native tools that aren’t made specifically for the Shopify platform.

Control in Shopify admin

Manage tests and track performance all within your Shopify admin–making it simple for marketing teams to make testing a regular part of their routine.

An A/B test of two ecommerce landing pages and two charts showcasing the analytics

Go beyond basic testing

Tap into specific audience segments and track how downstream metrics are impacted by each test.

Analytics for Total Sales and Add to Cart rate for a mock ecommerce landing page

Building a custom audience in Shogun's A/B testing tool

Audience Segmentation

Go beyond basic testing and add in segmentation to target a specific subset of your traffic. Segments can be built around location, traffic source, customer behavior, and device.

Goals & Reporting

Choose the metric that you want to set as the goal for each test. Goals can be set to conversion rate, average order value, click-through rate and more.

Get the app

Realize your store’s full potential

Get the app